Local businesses must adopt new marketing technique
Rushika Bhatia

Local businesses must adopt new marketing technique

GCC SMEs must update themselves with latest marketing techniques to survive in a changing digital marketplace, say organisers of Genius Marketing International Forum which will take place on 24th May, 2011, in Dubai Knowledge Village Auditorium.

Hany Mwafy, CEO, MENA region, London Business Forum, organisers of forum under the theme the 21st Century tool kit said local SMEs need to do more to win the battle against international competitors who are looking at the GCC as a  lucrative market to grow their business, by exploiting the shortcomings of local players.

The forum, which is the debut event of London Business Forum Middle East, will discuss threats and opportunities faced by GCC businesses and the status of their marketing techniques vis-à-vis advanced global skills.

More than 100 industry experts, including chief executive officers, vice presidents, directors and marketing professionals will discuss these issues at this C-level forum to be run by Peter Fisk, the internationally renowned inspirational business author, consultant and entrepreneur.

Mwafy added: “Internet has opened the doors wide to the global marketplace, regardless of its size. This means any market in the world can become a target of big companies, posing a serious threat to smaller businesses that lack new marketing techniques which are heavily digitally driven.”

Fisk has previously worked with companies such as  British Airways and Coca Cola, Marks & Spencer and Microsoft, Virgin and Vodafone.

Fisk will introduce his bestselling Creative Genius book at the forum. His Marketing Genius book has been translated into 30 languages. His book Business Genius (about strategy, leadership and growth) was published in March 2008, and will be followed by Customer Genius (insights, propositions and relationships) and Creative Genius (future, creativity and innovation) and Green Business.