OPPO chooses Dubai as its centre for its Middle Eastern operations
Priya Wadhwa

OPPO chooses Dubai as its centre for its Middle Eastern operations

Second regional hub will oversee continued expansion.

The benefit of any business hub is, per definition, that there are many businesses that settle in the area. With this, and clear regulations, there are many benefits that draw other businesses to the same location – the proximity to other businesses, after all, is good for their own business, hiring needs, knowledge transfer, and much more.

Hence, business hubs like Dubai have created a moat – if a business has to choose to set up in the Middle East, Dubai is often seen as a gateway to do so, due to its favourable regulatory environment, as well as other businesses that have set up there.

OPPO, the Chinese consumer electronics companies most well known for its phones, recently announced that it would set up a second regional hub within the UAE, as well as make Dubai its new centre for operations in the Middle East and Africa (MEA) region.

"The UAE's combination of excellent infrastructure, open economic policies, and a strong talent pool make it an ideal hub from which to expand OPPO's business in the Gulf," Andy Shi, President of OPPO Middle East and Africa, commented.

"In particular, Dubai is a vibrant multicultural city from which we can showcase the OPPO brand and better communicate with consumers from across the region and around the globe."

Learn more about OPPO’s expansion into Dubai here.