UPS partners with World Bank to support women entrepreneurs in MENA
The World Bank and UPS Corporate have partnered to help women entrepreneurs in the Middle East and North Africa (MENA) region to grow their businesses through assistance in accessing e-commerce platforms. The partnership will work with entrepreneurs in Algeria, Djibouti, Egypt, Jordan, Lebanon, Morocco, and Tunisia.
UPS will provide e-learning modules on different e-commerce topics to help women-owned and women-led small and medium enterprises seeking to expand their businesses. UPS will also provide shipment discounts to women entrepreneurs.
“By making e-commerce platforms more accessible, this partnership addresses a key constraint faced by women business leaders in reaching new markets,” said Ferid Belhaj, World Bank Regional Vice President for the Middle East and North Africa. “E-commerce platforms create opportunities, and we must ensure these opportunities are open to women-owned businesses across the region.”
The project will provide support to an estimated 750 women entrepreneurs and will train a cadre of e-commerce advisors in each country who can provide tailored assistance and coaching to businesses.