e& completes acquisition of ServiceMarket
etisalat by e& (formerly Etisalat) has completed the acquisition of ServiceMarket as the group continues to strengthen its Smiles online marketplace presence and drive diversification of its business.
ServiceMarket is an online marketplace for household services, offering more than 40 services under several segments across the UAE. It enjoys a strong market position that will complement etisalat by e&’s existing marketplace services under the ‘Smiles’ brand which already includes online food and grocery delivery, lifestyle offers and the ability to earn and redeem points at more than 10,000 outlets across the UAE.
Khaled ElKhouly, Chief Consumer Officer of etisalat by e& said, “The online household services market has demonstrated strong growth over the past few years with an increasing number of consumers preferring to access a broad range of services at the comfort of their homes, and through digital platforms they can trust. As a pioneer in the digital transformation journey for all UAE citizens, we have been expanding our portfolio of lifestyle services on the Smiles platform, including the recent addition of food and grocery delivery services. This acquisition is in line with our strategy to continue enriching the lives of our customers with convenient range of services, within the Smiles ecosystem and drive diversification of our business.”
etisalat by e&’s commitment to stay aligned with the UAE’s digitalisation ambitions is furthered by this acquisition that contributes to the growth of the country’s ambitions of becoming a digital economy.
Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology.