Saudi Arabia’s Biggest Gaming Investment Yet?

In a significant move for Saudi Arabia's entertainment and tech scene, local investment firm Impact46 has acquired game studio Kammelna in a deal valued at SAR 200 million, or about US$53 million. This marks the largest investment yet for Impact46 in the kingdom's rapidly growing gaming industry.

Kammelna, a well-known name in the region, is the studio behind the popular digital version of the card game Baloot. With over six million downloads and a million active users each month, the studio has clearly found its footing in the local market.

For a firm like Impact46, which specialises in alternative investments within Saudi Arabia, this acquisition highlights a strategic focus on a high-growth sector. The deal could be a sign of things to come, showing that local investors are increasingly recognising the potential of homegrown tech and entertainment companies. With over SAR 3.2 billion in assets under management, Impact46 is a key player, and its actions often signal broader trends in the Saudi Arabian business landscape.

This acquisition shows a notable shift toward investing in digital entertainment, suggesting that Saudi SMEs in the tech and gaming space may see more interest from investors going forward.