Workfam offers free access to health and wellness industry
HR tech start-up, Workfam, is providing its corporate-wellness platform free to the health and wellness industry in the UAE, to boost exposure to corporate clients. Designed to boost employee engagement and wellness, the start-up is offering this sector the opportunity to promote their services free-of-charge, targeting its corporate clients and boosting footfall and occupancy.
Workfam has partnered up with large corporations such as Majid Al Futtaim and over 70 wellness facilities, to offer more than 200 corporate wellness discounts to employees. Businesses can create custom corporate offerings with dynamic discounts based on popular days and peak hours. Workfam has considered parameters like ‘minimum volume requirement’ and ‘confirmation deadlines’ when creating a corporate wellness discount. These parameters automate the booking process, reducing the amount of energy and time required for follow-ups and confirmations.
HR departments across Dubai’s Corporate companies recognize that they need to replace the ‘water cooler conversations’ with fun virtual events, making them the perfect target audience for Online Wellness. In a statement shared by the company, the road to recovery for the wellness sector is hindered by capacity limitations enforced by social distancing rules and regulations. In search for additional revenue streams, many of these struggling businesses are shifting their classes to the virtual world and turning to streaming options, riding the current online wellness wave.