NEXA Digital Marketing Agency invests in UAE-based Pipeline Business Growth Services
Mita Srinivasan
What's the Deal

NEXA Digital Marketing Agency invests in UAE-based Pipeline Business Growth Services

New partnership to create a lead generation service for enterprise clients in the MENA region

Nexa, a business growth agency, has acquired a stake in UAE-based outbound lead generation specialist, Pipeline Business Growth Services (Pipeline), creating a partnership that will help enterprise clients source sales qualified leads. This strategic investment by Nexa into Pipeline will create a unique service offering allowing enterprise companies to outsource their entire lead generation process. By pooling the expertise of both businesses, the combined teams will provide a seamless end-to-end solution through a comprehensive six-step process from undertaking initial research, to strategy creation and data sourcing through to tele-sales in order to identify and qualify sales-ready leads.

Understanding that each business faces unique sales challenges, multiple packages are available to create a solution bespoke to each client. In addition, by engaging with an outsourced provider, business leaders can mitigate the risks of employment-related costs, whilst being assured that all leads meet international BANT standards.

Amit Vyas, CEO of Nexa said: "Being a growth-focused agency, Nexa provides its clients with a comprehensive portfolio of services focused on delivering effective and measurable digital marketing campaigns. This direct investment into Pipeline allows both companies to combine our core service offering, allowing us to provide clients with best-in-class marketing and sales prospecting services. Pipeline's expertise in converting marketing qualified leads into sales-ready opportunities means that we can shorten the sales cycle for companies and drive further efficiencies, allowing sales teams to focus all of their efforts on converting hot prospects into new clients.”

The service is being offered across all Nexa’s offices in the GCC, Europe and North America.