Fitness Time enters a US$ 50 million contract with Technogym
Mita Srinivasan
What's the Deal

Fitness Time enters a US$ 50 million contract with Technogym

Contract will create a totally new standard for the fitness industry and deployed across 138 outlets in Saudi Arabia, UAE with another 70 openings planned in the next five years

Fitness Time, a network of sport and fitness clubs in Saudi Arabia with 138 active clubs and a pipeline of at least 70 new openings in the next five years, has entered a five-year contract with Technogym to supply its state-of-the-art equipment and digital solutions. Technogym will be the exclusive Fitness Time supplier for all 138 existing clubs as well as for the new openings across Saudi Arabia and the UAE.

The cooperation of the two leading brands will define a new standard for the industry and allow Fitness Time to consolidate its leadership both in terms of accessibility and level of innovation, providing a platform for Technogym to be the leading fitness equipment and digital technology brand in the region.

CEO, Justin Musgrove of Leejam Sports Company, the owner of operator of Fitness Time Clubs, said, "We are delighted to be partnering with Technogym in what we consider to be the very best in Fitness Equipment and Technology. Fitness Time sets a new benchmark for quality and value, with its mission to be the best and favourite Health Club chain in the region."

Nerio Alessandri, Technogym Founder and CEO added, "We are really proud of this partnership with a leading brand like Fitness Time that is not only contributing to elevate the level of innovation in the industry but will allow to consolidate and further strengthen Technogym leadership in a fast growing area like the Middle East, both in connected smart equipment and digital technologies."