Amanat invests AED 18.4M in US-based edtech, BEGiN

Amanat Holdings has invested AED 18.4 million in BEGiN, a US-based leading education technology company, as part of their Series C financing round. As part of the investment, Amanat becomes BEGiN’s principal strategic partner in the MENA region, leveraging Amanat’s deep industry expertise and unparalleled network to help drive growth in the region.

The acquisition is Amanat’s first ever venture capital investment and is in line with Amanat’s strategic goals to invest in rapidly-growing education and healthcare technology players with strong regional growth aspirations, demonstrating commitment to playing a key role in the ongoing digitization of the education and healthcare sectors in the region. BEGiN is focused on early childhood education through its platform aimed at children between two and eight years of age. The company will be partnering with some of its investors for both content and distribution. Amanat will act as their principal strategic partner for the MENA region to help drive growth and business development opportunities.

Amanat joins other strategic and financial investors including LEGO Ventures, Sesame Workshop, Gymboree Play & Music, 3One4 Capital, Trustbridge Partners and Interlock Partners. “

Earlier this month, BEGiN launched the industry’s first comprehensive early learning program, HOMER Learn & Grow, expanding the brand’s reading program to additional subjects including math, creativity, socio-emotional learning and critical thinking skills delivered across digital, physical and in-person learning experiences.