Tamatem, a mobile games publisher, raises $3.5MM to expand beyond the MENA market
Tamatem, the mobile games publisher for the Arabic-speaking market, has raised a $3.5MM Series A follow-on round. The round was led by existing investor, Wamda Capital, with participation from Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media. This round of funding follows Tamatem’s series A in 2018 and the signing of multiple new titles set to launch in Q1 2020.
Tamatem plans to grow the marketing scale of its existing titles in 2020, including offline events- a key piece of the region’s marketing landscape. In addition, the company will set up office in Riyadh. With the support of Modern Electronics Company, they aim to foster business development opportunities in the region’s largest market. Tamatem will also see a stark increase in the number of titles they work with in the region. With multiple titles launching in Q1 2020, the company will leverage its existing data science capabilities and market expertise to compound their dominance in the publishing space and become the region’s premier launching engine for new games. In 2020, Tamatem also plans to publish titles in other emerging and underserved markets.
Following great success in the Arabic speaking market- with over 75 million downloads, 3.5 million monthly active users and a $2.5MM venture round in 2018- Tamatem will expand beyond its current regional boundaries.
Tamatem started as a mobile games developer, creating casual titles with a broad reach and relatively low monetization. After building up the largest database of Arabic user downloads in the region, Tamatem pivoted to a publishing model in 2016, working with leading developers from all over the world to expand their reach in the market. Arabic is the 4th most spoken language and yet, only 1% of online content is available in Arabic. In addition, the region boasts the world’s highest ARPPUs (Average Revenue Per Paying User) presenting a great opportunity for international developers interested in the MENA market.