Revolutionising Retail: Al Meera Launches Smart Carts in Partnership with Veeve
Mokshita P.
10X Technology

Revolutionising Retail: Al Meera Launches Smart Carts in Partnership with Veeve

Al Meera Consumer Goods Company partners with Veeve, launching smart shopping carts in its Wakrah South branch, offering customers a tech-driven and checkout-free shopping experience from January 1, 2024.

The retail landscape in the Middle East, Al Meera Consumer Goods Company has joined forces with Veeve, a leading tech company based in Seattle, to introduce smart shopping carts for the first time in the region.

The initial soft launch of these smart carts will take place at Al Meera’s Wakrah South branch, followed by the Leabaib 1 branch. Customers are invited to embark on this innovative shopping experience, starting from January 1, 2024, signaling the beginning of a revolutionary era in the Qatari retail industry.

The newly unveiled smart carts at Al Meera come equipped with a host of features designed to enhance the shopping experience. The carts boast a user-friendly touch screen, a barcode reader, and integrated cameras. This technology enables customers to effortlessly log in, scan items, and add them to their cart, eliminating the need for traditional checkout lines.

One of the standout features of these smart carts is the interactive touch screen, which not only facilities the shopping process but also showcases the best nearby deals and promotions. Seamlessly connected to Al Meera’s loyalty program, Meera Rewards, customers can now shop and save simultaneously.

Al Meera expressed its commitment to delivering an exceptional shopping experience, stating, “Al Meera customers consistently relish an exceptional experience across all its stores, as we continue our journey of rapid expansion. From the inception of the first fully autonomous and checkout-free smart store in Qatar to partnering with high-tech global organisations, for the first time in Qatar and the Middle East, smart shopping carts will be introduced as an alternative to traditional carts-an additional step in Al Meera’s comprehensive digital transformation journey.”

The introduction of smart carts marks the initial phase of their rollout, with plans for a gradual expansion across more branches in the near future after meticulous customer testing.

Veeve, a Seattle-based tech company renowned for implementing its technology in major retail brands globally, now adds Al Meera to its list of esteemed partners in the Middle East.

Al Meera's strategic adoption of state-of-the-art technological solutions not only upholds its rich legacy of experience and excellence in the retail sector but also contributes to the Qatar National Vision 2030. These alliances play a crucial role in implementing expansion plans that align with the national vision, simultaneously enhancing the overall experience for customers and employees across its extensive network of 60+ branches.

As shoppers eagerly anticipate the dawn of this new era in retail technology, Al Meera and Veeve pave the way for a more seamless, efficient, and interactive shopping experience in Qatar and beyond.