Accenture launches Metaverse Continuum business group based on new Technology Vision report
Accenture is launching the Accenture Metaverse Continuum business group. The new group will be led by Paul Daugherty, group chief executive for Technology and chief technology officer at Accenture and David Droga, CEO and creative chairman of Accenture Interactive.
The initiative is based on the findings of a new report, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business”, from Accenture that reveals that the “Metaverse Continuum,” a spectrum of digitally enhanced worlds, realities and business models, is redefining how the world works, operates and interacts. The report finds that businesses are racing toward a future that is very different from the one they were designed to operate in as technologies such as extended reality, blockchain, digital twins and edge computing, are converging to reshape human experiences.
Accenture surveyed more than 4,600 business and technology leaders across 23 industries in 35 countries including the UAE for the report. At this early stage, 71 percent of executives believe the metaverse will have a positive impact on their organization and 42 percent believe it will be breakthrough or transformational.
70 percent of surveyed consumers agree that they are spending substantially more time online. In the UAE, this number is even higher – at 84 percent, in comparison to pre-pandemic levels. Moreover, in the UAE, 97 percent of sampled executives (98 percent globally) agree that emerging technologies are enabling their organization to have a broader and more ambitious vision.
The Technology Vision 2022 report identifies four key trends that companies will need to address.
Putting the Me in Metaverse – Metaverse and Web3 are poised to reshape the internet; rather than it being a disparate collection of sites and apps, looking ahead, the metaverse will lead to a persistent 3D environment in which moving from one “place” to another will be as simple as walking from one room to another. Future digital platforms need to offer unified experiences, enabling interoperability of customers’ data across different platforms and spaces.
Programmable World – As emerging technologies such as 5G, ambient computing, augmented reality and smart materials advance, digital environments will be increasingly woven into the fabric of our physical world. These environments will reshape not just how people engage with worlds, but also redefine everything built in it, how people sense and interact and the control they have over it. Leading organizations will push the boundaries of the virtual world to make it more real, increasing the need for persistence and seamless navigation between the digital and physical worlds.
Making Synthetic, Authentic – Businesses and environments are increasingly supported by AI-generated data that convincingly reflects the physical world. More than ever before, AI is top-of-mind for businesses, as companies and consumers alike shift away from considering what is real versus fake, to what is authentic—not just in terms of a company’s content and algorithms but its entire brand. With the unreal world about to become reality, now is the time for leaders to ready their businesses. Already organizations are committed to authenticating the origin of their data and genuine use of AI.
Computing the Impossible – The emergence of a new class of machines is empowering organizations across industries to stretch the boundaries of what computers can solve. Tools like quantum computing and biology-inspired computing are allowing businesses to solve problems that may be too expensive, inefficient, or flat out impossible for traditional computing. As “grand challenges” become trivial operations, how enterprises compete, provide value and partner will radically change; nearly all in the UAE agree that their organization’s long-term success will depend on the next generation computing they leverage to solve the seemingly intractable problems not addressable by classical computing.
For more information on the latest report, visit www.accenture.com/technologyvision.