Since the initial public offering (IPO) of Snap back in 2017, the company has seen a gradual decrease in its share price. While the company ended its first trading day above $27, it now trades roughly at $11, a significant discount.
Its core product, as popular as it once was, has not lived up to the hype that it received around the time. Hence, Snap is looking into other features and products that it could launch in order to revive the company’s growth and get the company back on track.
Recently, in a bold move, Snap announced Snap Games, which lets you play real-time, multiplayer games while texting and talking with your friends. The platform is based on Snap’s acquisition of PrettyGreat back in 2017.
The PrettyGreat team built Bitmoji Party, a Mario Party-style mini-game fest, to show off the platform that includes five games from developers like Zynga and ZeptoLab. Learn more about Snap Games, and which games will be available at launch, here.