5 key trends redefining entrepreneurship in the region

Opportunities and challenges to grow.

Here are the 5 key trends that will dominate the startup market this year:

Capital flow: Introduction of credit rating by banks could make it further difficult for startups to receive loans. Need for alternative methods to raise seed capital will see crowd-funding and seed investments by incubation hubs become popular.
Marketing: Influencer marketing and digital marketing will be the most used marketing vehicle for entrepreneurs to reach their target audience.
Seamless integration: Integration of businesses active on multiple platforms will reduce costs and enhance efficiency and customer satisfaction. This will become a necessity to keep businesses performance stable.
Corporate Social Responsibility: as people are becoming more conscious of their buying decisions and environmental effects, CSR will play a major role in gaining attention and market share of the new generations. 2019 will see a rise in CSR activities by SMEs and startups.
Artificial intelligence and machine learning: Companies will see an increasing adoption of AI softwares to manage traditional roles of accountants and HR.