Understand the trends and developments in the beverage industry at the GWBT, 2011
Rushika Bhatia

Understand the trends and developments in the beverage industry at the GWBT, 2011

The Emirate of Dubai has been selected to host the first Global Water and Beverage Technology Congress (GWBT Dubai 2011) in November 2011. The first GWBT will be held in conjunction with the fourth edition of the Dubai Drink Technology Expo,which will take place from November 29th to December 1st ,2011.

The event is being held for the first time in the MENA region and Dubai has been selected to be the permanent headquarters. The congress will add value to all participating companies through its educational programs, workshops and seminars. The GWBT will also open new markets and investment opportunities for the participants at the event.

A number of international experts and key specialists in the beverage, labelling and packaging fields will be present at the congress, such as; Mr. Scott Steele, Vice President of PTI Plastic Technologies of USA, Ms. Mariam Sandouka, Euro Monitor from UAE, Dr. Mohan Krishna Managing Director, Imperial Distillers & Vintners Pvt. Ltd, Eng. Maurice Van Vliet, CEO Privatelabeltrader.com, Mr. Kieran McKenna, Managing Director Aqueduct Investments International Ltd and Mr. Filippo Pastorini from Sacmi – Italy.

A full day is being dedicated to a workshop delivered by the International Society of Beverage Technologists (ISBT), where more than 10 international speakers from the members will present their latest researches and presentations. In addition, more than 1000 international figures are taking part in the congress program.

The sessions will touch upon the following topics; Emerging Beverage Market & Global Industry Changes, the Latest Technologies in the Beverage and Packaging Industry, Performance and Trends for the Beverage Industry, Best Practice of Packaging & Labeling, Water Purifying and Quality Control System, Go Green!, New Direction for our Beverage Innovation, Global Issues & Technology and Methods to increase the efficiency of bottling plants and more.

Mr. Abdul Salam Al Madani, the Executive Chairman of DDTE and the Arab Asian Beverage Alliance, and President of INDEX Holding said, “The program of the congress is designed for industry leaders, suppliers, decision makers, buyers, institutions and market analysts to achieve a comprehensive overview of the latest water and beverage trends and developments across all continents. We will also include an education session in the international beverage industry, where participants can obtain a certificate of attendance after the session and earn credit hours through a continuing education program.”

Understand the trends and developments in the beverage industry at the GWBT, 2011

Topics discussed at the GWBT will also tackle the environmental aspect through encouraging the recycle trends, the green initiatives, protecting the environment in addition to some marketing techniques focusing on how to build a brand in the market.

Mr. Al Madani also mentioned that, “H.H. Sheikh Khalifa Bin Zayed Al Nahian President of the UAE and H.H. Sheikh Mohammed Bin Rashed Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai are always keen to support all private and public sector’s initiatives that  contribute highly to the development of the economy of the UAE.”

International companies specialised in Beverages and its technologies are taking part in the congress as well, some of them are; Pepsi – Asia, Middle East and Africa, Coca Cola Middle East, Union Beverages Factory, Oasis Water Factory, Masafi Co LLC, Agthai group PJSC, Al Rawabi Company LLC, Al Safi, Aujan Industries co, Maaza International and more.