celebrates second anniversary
Rushika Bhatia
Buying guides
Published: celebrates second anniversary, the online retailer, is celebrating its second anniversary since its launch in Dubai in 2009. Over the last year has tripled their catalogue to 30,000 products and has launched new departments such as books, home appliances, luggage and bags.

It has also become the official retailer of international brands such as Apple, Sony and Blackberry. The online shopping Website has been able to reduce prices to remain competitive both offline and online offering the lowest prices for items across its departments and over the past two years has seen an increase of over 200% in sales within the UAE.

“We have been happy with the growth we experienced over the past year, but remains a small company with solid plans for growth.” said Saeid Hejazi’s Managing Director. “Keeping the customer in mind we have constantly evolved to offer more products at lower prices and better service. We will continue to come up with innovative ways to keep our customers returning and attracting new customers in the region to the online shopping experience,” Hejazi added.

Although the online retailer promises one to two days for delivery, 12% of orders are delivered on the same day and nearly two-thirds of its orders the next day. also provides customer service in the form of a 24 hour bilingual call center. In addition they offer a 60-day return policy storewide with free return shipping and extended warranties on electronics.

“Our main focus over the next year will be to work closer with our partners to offer lower prices, better service and more products. We are constantly looking for official distributors and suppliers that share the same customer-oriented beliefs,” Hejazi concluded.

During the celebrations fortnight, the online store is offering free shipping across the UAE, as well as significant discounts and give away prizes. Until the 30th July, will be holding daily deals including discounts of up to 40% on selected perfumes, watches and electronic goods. There will also be major bundle offers on hair and beauty products as well as electronics and games. With every purchase of AED 200, customers are given the chance to win a Blackberry Playbook.

For more information visit