UAE’s eyewa opens its first physical store in the UAE
Online eyewear retailer, eyewa, has launched its first store in the UAE. The inaugural retail outlet is part of a MENA-based growth push by the company that will see the brand launching 100 outlets in key locations across the region by 2023 following its series B funding of US$ 21 million earlier this year. This will also extend the company’s market reach exponentially and secure its position as an omni-channel brand, offering seamless customer service, attention to detail and commitment to quality across all touchpoints.
According to a report by Fortune Business Insights, the eyewear market size is predicted to be worth USD 178.95 billion by the end of 2026 from USD 115.90 billion in 2018 and is expected to exhibit a CAGR of 5.7 percent.
As well as stocking a well-curated selection of international brands, eyewa differentiated themselves from competitors by championing local talent and directly responding to the demands of customers in the Middle East by creating three unique house labels. Positioned at varying price points and intended to appeal to different demographics, these bespoke ranges include the modern yet timeless handcrafted 30Sundays line, Blackout, a trendy fast-fashion (and fashion-forward) glasses collection and Layala, a brand specialising in natural, skin tone-matched contact lenses.
Anass Boumediene, Co-Founder of eyewa, commented, “Today marks the beginning of an exciting journey for eyewa with our very first UAE store. This is just the start of our ambitious expansion plans, and we look forward to opening many more stores in the future, and welcoming our customers to them.”
Customer service will include in-store opticians for free eye exams; free delivery on store orders that require processing and also have the option to return online purchases in person. Highly trained stylists and special sales advisors will showcase not only the eyewa range, but assist customers in selecting flattering styles and colours perfectly suited to their looks and lifestyles.