eyewa goes retail
Mita Srinivasan
10x Industry

eyewa goes retail

USD $21 million Series B funding round will enable Middle East eyewear platform expand its house brands and create omnichannel retail outlets across MENA

eyewa, the Middle East’s online eyewear retailer, announced its ambitious expansion plans that include further investment in technology and product teams as well as best in class retail and omnichannel technology after raising USD $21 million in Series B funding co-led by Kingsway and Nuwa Capital. The platform is also embarking on a journey to enter the retail sector. With many brands in the past year going from offline to online, eyewa is heading in a different direction and exploring opportunities with bricks and mortar stores in key locations, taking customer experiences to the next level.

Mehdi Oudghiri, Co-Founder of eyewa added, “We have built eyewa with customers in mind in every part of our journey. We are very excited to embark on an omnichannel journey that will allow our customers to explore eyewa’s differentiated experience in both the physical and digital world. Our stores are built on the basis of what made our online presence a success, with a vibrant look and feel in line with our times, leveraging technology in every aspect of customers’ interaction and exclusive products at accessible prices.”

Since its launch in 2017, the homegrown Middle East brand has cemented itself as a leader in the eyewear ecommerce market and has built a trusted and reliable reputation in the UAE, KSA, Kuwait, Qatar, Oman and Bahrain. eyewa has also designed and developed three unique ranges spanning different price points; including the lifestyle eyewear brand 30Sundays, the fast fashion collection called Blackout, as well as a natural colour contact lenses range, Layala. The homegrown brand has specifically created these for the modern Middle Eastern consumer.

This USD $21 million series B funding round brings the total funding to date of eyewa to USD 30 million, after eyewa had raised a $1.1 million seed round in 2018 led by EQ2 Ventures and a $7.5 million series A funding round in 2019 led by Wamda Capital.