Seera Group to develop hotels across Saudi Arabia in partnership with Kaden
Mita Srinivasan
10x Industry

Seera Group to develop hotels across Saudi Arabia in partnership with Kaden

Joint venture will potentially become one of Saudi Arabia’s leading hospitality players and will kickstart partnership with a hotel project in Riyadh Front

Seera Group and Kaden Investment have signed a master hotels development agreement to manage and develop hotels in various projects developed by Kaden Investment throughout Saudi Arabia. The new joint venture is in position to become one of the Saudi Arabia’s leading hospitality players enabling travelers to Saudi Arabia to experience the award-winning hospitality services and facilities, each with its own distinctive charm and uniqueness.

The agreement was followed by the announcement of the first hotel planned for launch in Riyadh Front. The hotel is strategically located 10min from King Khalid International Airport and it is within the Business Area of Riyadh Front which is a major business park for local and international organisations, and the Shopping Area, a renown one-stop shopping, dining, and entertainment destination. It will also be nearby Riyadh Front Exposition and Conference Center, the Kingdom's largest exhibition and conference center, which hosts national, regional, and international conferences, meetings, and exhibitions.

Abdullah Al-Fassam, CEO, Kaden Investment, said, “Riyadh Front is one of the newest additions to Saudi Arabia's expanding commercial real estate, developed and managed by co-signee Kaden Investment. We have full confidence that the first hotel will be a success story to tell. This cooperation with Seera will create hotels with smart and innovative architecture, as well as cutting-edge infrastructure and a one-of-a-kind experience.”

Seera Group brings 40 years of travel and tourism legacy and draws on regional expertise in developing and operating hotels to the partnership. Kaden Investment is a real-estate developer with a track record of delivering long-term projects, notably Riyadh Front and The Logistics Park, which are both regarded as the most successful projects to emerge in a short span of time.

As the region's growing economic hub, Riyadh is the perfect location for business events and with the introduction of fast and easy visas, the city is now ready to welcome greater numbers of travelers than ever before.