New player enters the UAE preloved luxury fashion scene
Mita Srinivasan
10x Industry

New player enters the UAE preloved luxury fashion scene

BOPF online platform connects buyers and sellers with reliable authentication process behind each listed luxury fashion item

Business of Preloved Fashion (BOPF), a preloved luxury fashion brand, has entered the UAE lifestyle segment. The online platform connects buyers and sellers through a shared love for fashion that tells a story.

More than just an online outlet, the website’s seller’s platform offers users the chance to make up to 85 percent commission on their sold items through an easy-to-use system. Users must simply upload photographs and brief details of their preloved item and BOPF does the rest.

With transparency and authenticity at their core, BOPF features a reliable authentication process. The authentication tool, which provides a 99.1 percent accuracy rate is the first of its kind, using AI technology to inspect every individual item. Every inch of the material, stitching and hardware undergoes the inspection and BOPF ensures that “We do not list an item if we have even an ounce of doubt on its authenticity.”

BOPF has attracted a client base who are forward thinking and who appreciate the story behind a preloved piece, not just the price point. As such, each item has been carefully selected to feature on the website, that includes a buy-now pay-later initiative, which is interest free, making it accessible for everyone.

Founded by a team experienced in luxury fashion and united by shared values, BOPF aims to keep up with current trends whilst communicating an overall timeless approach to fashion. BOPF founder, Hadiza Aboubacar has made it her mission to empower both consignors and buyers to extend the life cycle of luxury fashion goods. Hadiza has six years of luxury resale experience here in Dubai. Now, her focus is on the customer experience and creating value in the sustainable fashion space.

According to a study on Statista, the market value of the second-hand apparel market worldwide is estimated to be worth 64 billion US dollars by 2024.