Hotel Data Cloud raises 1.3 million in seed financing
UAE based travel-tech start-up, Hotel Data Cloud (HDC), has successfully secured AED 1.3 million in seed funding from both local and international investors, to support hotels in re-engaging with customers in post COVID-19 recovery.
With the hotel industry reeling from the economic downturn of COVID-19, the funding will assist HDC in accelerating the introduction of its Artificial Intelligence (AI) and Machine Learning (ML) based recommendation engine, specifically designed to help hotels overcome a range of pain points, as well as reach a wider customer base, once people start traveling again.
The new AI and ML engine will enable hotels to showcase tailor-made offers, amenities and other important factors, according to each travelers’ specific requirements and personal preferences. By building and constantly updating customer profiles that are based on analytics, psychographics and other meta-data, customers are not inundated with irrelevant information. Instead, the engine filters all the information to arrive at an edited and curated selection of content that allows travelers to make informed decisions quickly. It is estimated that with this technology, the CTR (click through rate) across on-line bookings will increase by over thirty five percent.
Ensuring that potential travelers are informed and always up to date, HDC is a centralized global database for descriptive hotel content that disseminates hotels’ information and pictures across all major travel websites, travel agent databases and points of sale. HDC has a portfolio of over 11,400 hotels in 153 countries.