WebEngage reveals user engagement strategies for MENA

WebEngage’s trends & insights report sheds light on some of the best-kept secrets in contemporary user engagement and customer retention strategies in the MENA region and beyond.

WebEngage has uncovered that dynamic lifecycle campaigns generate 2–7X more click-through and conversion rates than standalone campaigns. As far as user engagement patterns in the MENA region are concerned, the best time to send emails is between 4–8 PM, with 24 percent of conversions happening during this time. In addition, the best time to send WhatsApp messages is between 12–4 PM, with 33 percent of all conversions happening during this time. Overall, the highest conversion rates are achieved between 12–10 PM in the MENA region.

In addition, WebEngage has also assembled fail-proof marketing strategies being adopted by leading brands and digital marketers, especially in the aftermath of the pandemic outbreak and the accompanying increase in digitalization. The comprehensive report also touches upon how the omnichannel strategies and each channel have contributed to the bottom lines of digital-first organizations.

The key highlights include:

• The correlation between the global crisis and the increase in channel adoptions between 2020–22

• Uptake of contextualized and personalized campaigns in relation to standalone promotional campaigns

• Industry-specific channel bifurcation strategies

• Current trends in channel bifurcation strategies across industries

• Preferred channels for user engagement across geographies

• Best time slots for user engagement in specific channels and geographies

Most importantly, WebEngage has released insights pertaining to industries as diverse as B2B, BFSI, Fin-Tech, eCommerce, Ed-Tech, Gaming, Healthcare, Media & Entertainment, and Travel & Hospitality. The insights are based on the analysis of 400+ billion messages and 835+ billion user events, across 10 industries and five regions between 2020–22.

Chirag Parmar, Senior Manager - Special Projects, WebEngage calls this “a cheat sheet rather than a playbook because it’s a fail-proof customer retention strategy on a platter”. According to Parmar, today’s customers are spoilt for choice, and they expect brands to go above and beyond their normal code of conduct. They expect brands to not just understand their needs but predict their requirements. With thousands of data points a brand tracks per user, it is only fitting for customers to expect a hyper-personalized experience. “If there’s anything the last couple of years have taught us, it is that challenges, and opportunities, will keep emerging. Experimenting, adapting, and course-correcting are the only way out,” said.

WebEngage has assumed a leading position in the global SaaS value chain, particularly in the MENA region. It has recently expanded into South Africa and Nigeria, scaling its existing operations in the UAE, KSA, Egypt, Kuwait, and Qatar.