Saudi Bugshan kicks off digital transformation in Jeddah
Mita Srinivasan
10X Technology

Saudi Bugshan kicks off digital transformation in Jeddah

100 executives gather for day of innovation and education with Infor at Saudi Bugshan HQ

Infor recently organized Technology Day to spearhead Saudi Bugshan’s ambitious digital transformation plan. Hosted in in Jeddah, Kingdom of Saudi Arabia, it was an educational day that was attended by 85 leaders from Saudi Bugshan, including Chairman, Khaled Bugshan, Hatem Bakheet, CEO of Saudi Bugshan Barmaja, and 15 experts from Infor’s Middle East and European operations.

Saudi Bugshan comprises of 47 companies in several sectors food & beverage, distribution & trading, healthcare, real estate, hospitality, education and automotive, representing leading brands like MenaBev, Lays crisps, Häagen-Dazs ice cream, Mitsubishi dealerships, and Bridgestone Tyres.

The day included sessions with CEO Hatem Bakheet of Saudi Bugshan Barmaja, which is working with Infor on the implementation of technology across the group, as well as Jonathan Wood, Infor general manager for MEA, and Phil Lewis, Infor VP of solution consulting in EMEA, who offered a deep dive into how Infor’s solution can facilitate a comprehensive digital transformation.

During the event, Infor staged educational breakout sessions dedicated to automotive, healthcare and food & beverage industries. Infor also organised a digital workshop and a session focusing on shared services for finance, system implementation and marketing operations.

Infor also provided an exhibition area dedicated to live demonstrations of enterprise asset management (EAM) solutions for various industries.