POSist doubles growth in Gulf operations in 2021
POSist has expanded its reach in the Gulf, doubling its customer base serving over 100 brands in the region. GCC is the second-largest market for POSist outside of India for the company that serves 9,000 restaurants in 35 countries that include Sub-Continental India, Middle East, Americas, and the UK.
Early this year, POSist announced the appointment of Ajay Singh, ex-CEO of Pizza Hut & Costa Coffee India, as the Chief Growth Officer to drive expansion across the
POSist recently introduced its app marketplace for the restaurant industry that allows restaurants to quickly discover and install trusted third party applications to make the front and back of house operations more efficient. The marketplace currently has over 150+ technology partners offering, online-ordering platforms, digital wallets, cloud telephony software, table reservation platforms, loyalty programs, and delivery integration with top online food aggregators globally.
POSist has partnered with leading delivery and logistics services companies, including Deliverect, Lyve, and RadYes. In addition, it works with IT consulting firm Zen Interactive Technologies, LS Infotech, as well as Glee Hospitality, a bespoke restaurant consulting firm to offer 360 holistic approaches to the management & consultancy of F&B outlets from concept development, market research to franchising.
“It has been a significant year for us in the Gulf market; we added strategic partners, customers, and onboarded top-notch leadership to expand in the region,” said Ashish Tulsian, co-founder and CEO, POSist. “We have doubled our reach in the region since 2020. Our platform continues to deliver valuable results for our F&B customers as we add new features to our cloud-based software. We have a strong product roadmap for 2021. The best of what we are building is yet to come.”
Restaurants are now turning to technology more than ever to return to growth according to a PRIME Report, released earlier this year, highlighted that seven out of ten restaurants in the UAE are willing to invest up to 8 percent of their revenues in technology to improve their customer experience, bring more efficiency to their operations, and boost their profitability.
F&B businesses in the UAE, Saudi Arabia and Qatar await a season of boost in business. A recent study by Dubai Statistics Center estimates growth to accelerate to 4 percent in the Emirate by 2021.