Gupshup enters UAE to support expansion plans in the region
Mita Srinivasan
10X Technology

Gupshup enters UAE to support expansion plans in the region

International conversational messaging platform leverages success with 40,000 customers globally to expand across the Middle East in the next two years

San Francisco-based Gupshup has set up its Middle East offices in Dubai to support its expansion plans in the region. As a leading conversational messaging platform with a current valuation of $1.4bn, Gupshup enables conversations seamlessly across 30+ messaging channels using a single API.

Gupshup’s expansion in UAE reflects the company’s rapid growth internationally and its commitment to engage with one of the most innovative business communities in the world. A large number of entrepreneurs and SMEs in the Middle East leverage messaging platforms with customers to close sales. According to a statement from the company, UAE has one of the highest usage of social media and messaging platforms for providing contextual, real-time conversations between consumers and brands, creating an attractive business potential for Gupshup.

Gupshup is driving the future of conversational messaging by building tools that developers, start-ups and enterprises rely on every day to build more effective relationships with their customers. It is an official business partner for WhatsApp, one of the largest messaging platform globally as well as in the Middle East. Gupshup aims to become the official WhatsApp business solutions provider for various large enterprises and SMBs in the Middle East.

Speaking about the venture into the Middle East Market, Sandeep Bedi, Gupshup’s VP for Global Business Development said,” The digital ecosystem is changing rapidly in this region. We are seeing a large number of organizations in UAE are focusing on digital transformation and customer engagement and this has created a demand for Gupshup’s conversational messaging platform. Our main objective is to build a better customer engagement experience for our clients and make sure they can reach their customers globally with our conversational messaging capabilities”