Flashy shares ambitious expansion plans for visual content business

10X Technology

Mita Srinivasan
10X Technology
Published:

Flashy shares ambitious expansion plans for visual content business

The start-up is consolidating demand across the region and KSA specifically, and will become the UAE’s largest photography agency by the end of 2022 for shoot volume and MENAs only cross border tech-enabled photography agency, on track to exceed over $3 million in revenues within the same period. Flashy is launching a new seed round raise of $2M which will enable the platform to extend further across the GCC.

Dubai based visual content SaaS platform, Flashy, has seen 170 percent growth MoM within 10 months of its incorporation. The growth is driven by demand from fast moving sectors including real estate and food aggregator delivery services across the UAE.

The first AI-powered content solution tailor-made for brands across MENA, the start-up is consolidating demand across the region and KSA specifically, and plans to become the UAE’s largest photography agency by the end of 2022 for shoot volume and MENA’s only cross border tech-enabled photography agency. In a statement the company claimed it is on track to exceed over $3 million in revenues within the same period.

With over 70 percent of recent growth coming from the real estate market, Flashy is looking toward the KSA market which is expected to register a CAGR of more than 9.8 percent between 2022 and 2027.

The hospitality industry also contributed to the boom in revenue and shoot volume growth, with bookings via the Flashy platform for May 2022 already exceeding April, representing a 500 percent volume growth, after closing April with a 170 percent upturn on March figures.

The photography platform works to provide imagery at scale for the media, real estate, advertising, retail, hospitality, automotive and eCommerce industries. With clients including Hilton Group, Hugo Boss, Accor, IHG, Tabby, Guest Ready, and Kitopi. Flashy has also helped brands including Papa Johns and Hardee’s to showcase their products for the UAE and EGY markets.

Flashy works with hundreds of photographers across every GCC country and they will open their platform to more than 1000 as growth continues throughout 2022. Top paid photographers utilising the Flashy platform have seen earnings reach upwards of AED 50,000 for their part-time contributions over the past 10 months.

To support growth and demand, Flashy is launching a new seed round raise of $2M, just 10 months after incorporation which will enable the platform to extend further across the GCC, alongside current clients looking to utilise Flashy across their regional portfolios.

Flashy Co-Founder Aidan Christofferson says: “Our pre-seed funding has enabled us to quickly establish the market need and our position within it. Looking ahead to our next round of funding, we are excited to be able to work with investors and partners to capitalise on the demand beyond the UAE, and especially on our burgeoning opportunities in the KSA market, with accelerated demand for quality brand content at scale, to support the real estate market in particular ”