Etisalat ties up with Khalifa Fund to provide access to Hello Business Hub
Mita Srinivasan
10X Technology

Etisalat ties up with Khalifa Fund to provide access to Hello Business Hub

New partnership to boost Abu Dhabi small and medium businesses’ digital transformation journey through Etisalat’s digital academy and a comprehensive digital platform

Etisalat has joined the Khalifa Fund’s e-Empower programme ecosystem along with several key vendors to offer innovative resources, such as webinars, workshops, preferential rates and digital support. Etisalat has shared its value propositions that address the varying requirements of Abu Dhabi’s small and medium businesses (SMBs) in a bid to boost their digital transformation journey.

Abu Dhabi’s start-up and SMB community will have access to a dedicated platform that has all the information of the initiatives. Registered e-Empower SMBs will gain access to Etisalat’s one-stop destination, Hello Business Hub. The dedicated business hub offers tailored telecommunications as well as value added services to SMBs while providing them the ease and flexibility of kick-starting their operations in the UAE, whether it be registering their company, setting up a bank account, telecommunication services or another aspect of operational set-up.

Etisalat’s Hello Business Hub partners will provide exclusive trade license and banking offers for the startups to legalise their presence in Abu Dhabi.

Khalifa Fund’s SMBs will also have access to Etisalat’s digital academy, providing a host of informative videos, interviews with subject matter experts, and webinars that will take their business to the next level. In addition, the start-up community can benefit from Etisalat’s customised comprehensive digital platform addressing all their business needs, ranging from smart connectivity to office productivity, business devices, digital marketing solutions and Microsoft business applications.

Esam Mahmoud, Senior Vice President, SMB, Etisalat, said: “We are honoured to be a strategic partner of Khalifa Fund and be part of the e-Empower programme, enabling us to cater to the requirements of small enterprises and startups, while helping them to grow their business and accelerate their digital transformation.”

Etisalat is committed to support the growth of UAE’s SMB sector, which represents more than 94 percent of the total number of companies operating in the UAE and employs over 86 percent of the private sector workforce, according to the Ministry of Economy.