Infobip & Uber: A Game-Changing Partnership in Conversational AI

Global communications platform, Infobip, has recently released a fascinating new documentary in collaboration with CBS News, showcasing the company’s remarkable rise from a startup to becoming Croatia’s first billion-dollar business – without any external funding. This documentary highlights Infobip’s incredible journey of growth and how its technology is empowering some of the world’s most prominent companies to create more meaningful, conversational customer experiences.

In today’s fast-paced digital landscape, consumers don’t just want transactions—they want interactions. Customers prefer chatting with their favourite brands and businesses on the same channels they use to connect with friends and family. They’re no longer interested in jumping between apps or navigating complex websites. This shift in consumer behaviour means businesses need to be ready to offer seamless, conversational experiences across multiple channels.

That’s where Infobip has made its mark. Founded in 2006, Infobip has been at the cutting edge of omnichannel communications, helping bridge the gap between businesses and their customers. Their platform has democratised communication, ensuring businesses of all sizes can engage their customers on their preferred channels in real time.

A great example of this is Infobip’s collaboration with Uber. Since 2019, Infobip has supported Uber in staying competitive across key regions like APAC, EMEA, and LATAM, enabling communication with over 110 million users. One standout feature is Infobip’s number masking technology, which provides secure, end-to-end communication between Uber drivers and passengers. This has resulted in an impressive 90 percent global call anonymisation rate, ensuring privacy and safety for all users.

But it doesn’t stop there. Infobip’s partnership with Uber has expanded over the years, now including services like SMS alerts and WhatsApp communication. They’ve even made it possible for users to order an Uber directly through these platforms.

The documentary also dives into Infobip’s forward-thinking approach to innovation. From developing conversational AIto leveraging new messaging channels like RCS, Infobip’s tools are designed to help brands gain a competitive edge in an increasingly digital world.

Infobip’s CEO, Silvio Kutić, perfectly captures the company’s mission in the documentary, stating:

“As technology and customer preferences evolve, Infobip has been at the forefront of driving innovation in omnichannel communications, as our partnership with Uber demonstrates. By learning by doing, our dedicated team continues to explore new frontiers and deliver market-leading solutions that provide seamless conversational experiences between businesses and their customers.”

This documentary is not just a story about Infobip’s success—it’s a testament to how businesses must evolve to meet the growing demand for conversational, real-time communication with their customers.