Prioritising Cultural Fit: A Key to Sustainable Business Growth
Mita Srinivasan
10X People

Prioritising Cultural Fit: A Key to Sustainable Business Growth

Recognising the crucial alignment between personal values and organisational culture is pivotal for sustainable growth and success. Ryan Jackson, founder of Culture First Recruitment, shares his views with SME10X on why prioritising cultural fit without compromising on expertise makes good business sense.

In today's dynamic job market, businesses in the UAE are realising that hiring the right talent goes beyond mere skills and qualifications; it's about finding individuals who resonate with the company's culture.

Recognizing this crucial alignment between personal values and organisational culture is pivotal for sustainable growth and success. While traditional recruitment methods may overlook this aspect, there's a new approach emerging – one that prioritizes cultural fit without compromising on expertise. Let's delve into how this shift is reshaping recruitment practices in the UAE.

Understanding the Significance of Cultural Fit

Numerous studies have shown that when employees are in sync with the company culture, they are more engaged, motivated, and much more likely to give their best performance. This, in turn, leads to an increase in productivity and overall business success. Employees who fit well within a company's culture remain loyal and committed in the long run, which reduces turnover rates and saves businesses the expense associated with recruiting and training new employees. Additionally, a strong cultural alignment fosters a sense of belonging and encourages collaborative efforts among employees. This not only leads to increased creativity, innovation, and efficient problem-solving, but also enhances the company's reputation, attracting like-minded individuals who are enthusiastic about the organization's values and in turn attracting top-level talent. Ultimately, when employees align with the culture, they will provide exceptional customer service, which improves customer satisfaction and builds long-lasting relationships.

Implementing Culture-Driven Recruitment Strategies:

  • Clearly identify the values, mission, and vision of your business. A strong understanding of your culture will enable you to articulate it to potential candidates during the recruitment process.

  • Outline the cultural attributes and behaviours you are looking for in candidates. Include questions in the interview process that allow you to assess cultural alignment and potential cultural contributions.

  • Use a combination of behavioural interview questions, assessments and reference checks to assess whether candidates align with your culture.

  • Once you have hired candidates that align with your culture, ensure a thorough and engaging onboarding process that immerses new employees in your company's values, beliefs, and working norms.

As businesses in the UAE strive for expansion and success, there's a growing recognition that cultural alignment plays a pivotal role in achieving these goals. Dubai's achievements are rooted in its dedication to providing expatriates with exceptional life experiences, career opportunities, and living standards that not only exceed those of their home nations, but also rank among the best in the world overall. By fostering a cohesive and inclusive work environment, this approach not only enhances employee satisfaction and retention but also drives innovation and ultimately contributes to business success. Embracing workplace culture is a game-changer that will revolutionise the way businesses recruit in the UAE forever.

About the author

Ryan Jackson is an internationally recognised serial entrepreneur, author, motivational speaker and the founder of Culture First Recruitment, the first recruitment agency in Dubai to put cultural fit at the forefront of talent acquisition.