UAE-founded PureBorn sees rapid Middle East expansion
Mita Srinivasan
10X Industry

UAE-founded PureBorn sees rapid Middle East expansion

PureBorn now available in-store in UAE, Bahrain and Jordan; eyes growth for brand across Europe

UAE-founded, PureBorn, is seeing high demand for its eco-friendly yet affordable collection of childcare products including innovative nappies and wipes across the Middle East with the collection being available in leading retail stores, supermarkets and pharmacies as well as via the company’s e-commerce platform.

Founded 3 years ago, PureBorn is seeing 35% month-on-month revenue growth, taking on established multi-nationals in a shelf war which is seeing PureBorn gain market share and space in the ‘green and natural’ section of major supermarkets across the region. The e-commerce portal for the brand is seeing a surge in demand for online orders with a monthly site visitor increase of 156%. Best sellers across in-store and online purchases include the uniquely printed nappies.

Hannah Curran, Founder and CEO of PureBorn, commented, “2020 is going to be a busy year for us – we have new innovative products to bring to market, new country launches, and more work with the charities where we donate a percentage of our sales to. We also have our sights set on further expansion in Europe – we’re excited and hungry to take PureBorn to new heights.”

PureBorn has become a PETA Vegan and Cruelty-free certified organization and has secured the ECOCERT seal of approval. PureBorn has seen the rise of consumers searching for eco-solutions that protect their families through ingredients and formulations but also the planet through sustainable practices and packaging and have worked tirelessly to respond to these needs. Recent months have seen the development of a new eco packaging – with 40% reduction in plastic - and a nappy and wipe subscription model that makes parents’ life easier.