As an entrepreneur, it is incredibly important to keep track of what is happening in the market. Not only the market you are in immediately, such as your competition or customers, but also the investor market and the players therein. Investors meet a lot of incredibly promising entrepreneurs over the years, and have a broader overview of what is happening in terms of trends in the market. When you take note of these trends, you are better able to capitalise on them, or not let them catch you by surprise in the least – it is good to broaden your horizon beyond your immediate industry.
Your Story, an Indian magazine, has interviewed several prominent venture capital investors about their views on the investment landscape in 2018, as well as their predictions moving forward. In 2018, India saw more startups become unicorns (private companies that are valued above $1 billion), as well as exciting deals such as the Walmart acquisition of Flipkart. Find out more about what happened in 2018, as well as investors’ predictions for 2019, here.