Opportunity for franchisors at Franchise UAE 2011
Rushika Bhatia

Opportunity for franchisors at Franchise UAE 2011

Franchise UAE 2011,  the national franchise and trade show, which was held on April 14th-16th, 2011 at Business Village, Deira, Dubai, UAE offered an opportunity for franchisors to access potential entrepreneurs and investors in the dynamic Middle East market, to extend their footprint.

The event was organised by Dubai SME, the agency of the Department of Economic Development (DED) mandated to develop the small and medium enterprises (SMEs) sector, in partnership with Franchise Middle East, a part of the Franchise India Group.

On the first day – 14th April 2011, the show exclusively catered to the MBRE SME members to network with multi-brand owners who patronise the show. Franchise UAE 2011 is a platform for new entrepreneurs, budding enterprises and established small and medium enterprises eyeing new areas for business alliances and strategic associations in Middle East.

Apart from the trade show, the Entrepreneurship Summit 2011 will focus on creating regional collaboration networking and entrepreneurship development between India & Middle East for selecting new and growing business opportunities. This platform provided MBRE members with many opportunities, through enabling them to network and partner with brands such as Gitanjali, Cocoberry, Trade Experts, Moti Mahal, Jetking, DRS Education, CTC Global, Orion Edutech, International School of Business & Media, Red Roses Herbals, Thumbrule, Chocolate Room, Aptech, , Cadd Centre, Colonel Kebabs, and many more.

His Excellency Abdul Basit Al Janahi, CEO of Dubai SME said: “Young Entrepreneurs play a pivotal role in building the society and its development process. We were delighted to participate in this networking forum which represents a platform to meet the establishments that promote the SMEs and encourage the growth and development of the Franchise sector within the Middle East. This is the time for the SMEs to reorganise and invest in novelty and quality. “

Commenting further, Mr. Gaurav Marya, Managing Director, Franchise Middle East said “This initiative aims to promote the franchise sector as one of the fastest growing economic sector that offers one of the biggest sources of new business opportunities and employment. Franchise UAE 2011 acts as an interesting platform for Indian and International Franchise Brands looking to gain their traction in Middle East without the risk and significant capital investment. The Exhibition puts forth a spectrum of opportunities in franchising, retailing, licensing, real estate and retail supply and highlight investment and business avenues open to entrepreneurs and small and medium enterprises.”