Innovation to top agenda at SUG-MENA Annual Conference
Rushika Bhatia

Innovation to top agenda at SUG-MENA Annual Conference

Innovative technology themes such as mobility, cloud computing, and business analytics will top the agenda when SAP customers, experts, and senior executives meet in Dubai this month for the annual SAP User Group – Middle East & North Africa (SUG-MENA) conference.

The conference, on 30th May – 1st June, comes at a time when innovation is high on the priority list for regional CIOs; in an EMEA-wide SAP study of decision makers over half of the companies surveyed believe that they would get greater business value if more was spent on IT innovation.

“The SUG-MENA conference provides the collaborative workspace for customers to educate, network and influence and a platform to achieve the group’s mission; to influence the product strategy, development and services of SAP,” said Salem Al Angari, President of SUG-MENA.

“In the first quarter of this year, 44% of our revenue was derived from business analytics, which reflects the growing desire of business leaders across the region to adopt new innovative technologies that ensure their IT systems deliver more visibility and value to all stakeholders and allow for more informed real time decision making,” said Sam Alkharrat, Managing Director, SAP MENA.

The three-day conference will provide a platform for senior Middle East IT executives from a wide range of industries to discuss how software solutions can help them proactively adapt to the region’s rapidly evolving economic landscape and support long-term business sustainability. This year SAP will also extend an invitation to prospects as well as customers and host a special forum on Business Analytics & Technology on the third day only of the SUG-MENA annual conference to support the increasing regional market interest and demand.

A key success of user group events is the attendance and active involvement of members, with more than 20  SAP senior C-level executives attending an exclusive exchange meeting on the second day of the conference SUG-MENA continues to play an important role in influencing SAP’s agenda in the region.

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