Cisco empowers UAE select partners for ‘SME Journey’
Rushika Bhatia

Cisco empowers UAE select partners for ‘SME Journey’

Cisco hosted its second annual Select Partner Summit in the UAE on January 31st to strengthen relations with partners targeting the small and medium business market.

Cisco empowers UAE select partners for ‘SME Journey’

Held at the Armani Hotel, Burj Khalifa in Dubai, the event focused on the power of small and medium enterprises (SMEs) to build sustainable economies and the opportunity this presents through the impact of broadband connectivity and information and communication technology (ICT). Guest speaker Dr. Eesa Bastaki, CEO of the TRA ICT Fund, shared insights on the initiatives the UAE government is undertaking to foster the growth of SMEs in the UAE.

“A significant economic force in the UAE lies across small and medium-sized enterprises. This event is a demonstration of Cisco’s commitment to our partners and the SME sector in the UAE and contributes to Cisco’s roadmap for developing and strengthening industries, fostering entrepreneurship, improving SME competitiveness, and increasing management capabilities and ICT skills which delivers on Cisco’s vision in connecting the UAE.”

“Technical professionals from the SME industry will benefit from attending Cisco Live! Bahrain 2011 event that will take place at the Bahrain International Circuit (BIC) in Sakhir, from 10th to 13th April 2011. This event will provide education and training to ICT professionals through compelling forums with in-depth technical demonstrations, networking opportunities and glimpses of current and future trends,” said Wayne Hull, Cisco’s director and general manager for the UAE.

Claire Jones, Cisco’s regional manager for the UAE, said: “A strong entrepreneurial spirit and government support have combined to foster robust SME growth in the UAE. There are approximately 200,000 SMEs in the UAE, which contribute to 85% of the total employment and to 46% of the overall country’s GDP. Cisco realises the importance of the SME segment and is committed through its technology innovation to increase their productivity and virtual proximity across the world.”

The event was concluded by Cisco giving awards to seven of its top-performing channel partners.

The Cisco Select Partner Summit UAE 2011 Award Winners are:

– Highest Revenue Award: Cell Information Technology

– Highest Small Business Revenue Award: Fujisoft Technology

– Highest Reach to SME end users: Seven Seas

– Best Competitive Win: PC Center

– Best Service Partner Award: RAQMIYAT LLC

– Best Advanced Specialized Partner Award: Site Technology

– Entrepreneur of the Year Award: Rajeev Pemmaiah from Spantec Solutions

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