Simplifying Business, Accelerating Growth

Running a small business often means wearing multiple hats. Beyond serving customers and growing the business, entrepreneurs must also manage tasks such as accounting, payroll, tax filings, compliance, and workforce administration. These responsibilities can consume significant time and resources, especially for growing SMEs.

Recognising these challenges, du has launched du Launchpad, an AI-powered all-in-one platform designed to help entrepreneurs and micro and small businesses across the UAE manage their operations more efficiently.

Part of the du Business portfolio and developed in partnership with Peko, the platform brings together essential business services under one digital ecosystem. It includes tools for accounting, HR and payroll management, corporate tax filing, professional invoicing, and WhatsApp Business integration.

By using AI-driven automation and workflows, du Launchpad is designed to reduce manual tasks, support businesses with compliance requirements, and make routine operations easier to manage. The company is also offering a premium bundled package that provides access to five key services at a cost-effective price point, alongside a range of free services for entrepreneurs.

Commenting on the launch, Karim Benkirane, Chief Commercial Officer at du, said that the platform reflects the company’s commitment to supporting SMEs by reducing operational complexity and allowing business owners to spend more time focusing on their growth.

The launch comes at a time when many SMEs across sectors including professional services, retail and e-commerce, food and beverage, healthcare, construction, and logistics are dealing with increasing regulatory requirements and administrative responsibilities.

Kashif Khan, Founder and CEO of Peko, said the partnership with du aims to help SMEs manage these challenges through automation and smarter compliance tools, enabling them to remain agile in a competitive business environment.

From government-related processes and PRO services to workforce management and compliance support, du Launchpad combines a wide range of operational functions into a single platform. The goal is simple: to help entrepreneurs spend less time on administrative work and more time building and growing their businesses.