YallaHub Empowers Sustainable Beauty Brands to Thrive in GCC
Mita Srinivasan
10x Industry

YallaHub Empowers Sustainable Beauty Brands to Thrive in GCC

YallaHub's eco-friendly beauty brands have seen explosive growth in the UAE with ambitious plans to expand across GCC countries by 2025, shaping the future of beauty in the Gulf region.

In a world increasingly focused on sustainability and eco-friendly products, marketplace aggregator, YallaHub, is making waves by aiding independent brands in their quest to enter the GCC . YallaHub's commitment to helping sustainable brands enter these lucrative markets is a testament to the platform's strategic vision. As the region continues to embrace eco-friendly beauty products, YallaHub remains at the forefront, facilitating growth and success for brands that share these values.

The Middle East's beauty market, as of 2022, had already reached an astonishing $11.6 billion and is showing no signs of slowing down. One standout player in this arena is Radha Russkikh, whose journey to success was significantly accelerated with the support of YallaHub. In fact, their Gross Merchandise Value (GMV) saw a staggering growth of 447 percent in just six months, from May to September 2023, owing to the surging demand for natural and eco-friendly cosmetics in the UAE.

YallaHub's impact on the beauty sector extends beyond individual brand success. The aggregator recently unveiled that the beauty category is leading Dubai's express delivery sales within the non-grocery segment. This revelation aligns perfectly with projections for the MENA beauty and personal care market, expected to generate $1.14 billion in revenues by 2023. This promising growth is attributed to a compound annual growth rate (CAGR) of 6.2 percent over the next five years. What's more, e-commerce sales channels are already contributing 27.5 percent of the sector's revenue, underscoring the rapidly accelerating demand for online beauty shopping.

YallaHub has even bigger plans on the horizon. The company intends to expand its presence in other GCC countries in the near future. By 2025, YallaHub aims to establish its foothold in the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain, demonstrating its commitment to further tap into the flourishing beauty and personal care markets across the Gulf region.

YallaHub's CEO, Leo Dovbenko, recognizes the immense potential within the Middle East beauty market and remains enthusiastic about the company's role in its growth. YallaHub actively welcomes and assists both skincare and makeup cosmetics brands in entering this vibrant market. With a portfolio boasting more than 50 cosmetic brands, YallaHub has not only aided Radha Russkikh but also brands like Pusy Beauty and Romanovamakeup in successfully entering the market.

YallaHub's platform has become a hub for influencer brands looking to rapidly scale and expand their product's audience. As the demand for natural products continues to rise, eco-friendly cosmetics are in great demand on the site, prompting YallaHub to actively seek sustainable and eco-friendly brands that can contribute to the long-term growth of the Middle East beauty market.

YallaHub's journey from empowering sustainable beauty brands in the UAE to its expansion plans across the GCC countries reflects its commitment to reshaping the beauty industry in the Middle East.