YAAP expands UAE presence with acquisition
YAAP, a specialized content and influencer marketing company with operations in the UAE, India and Singapore, has fully acquired Crayons Communications, an advertising agency with offices in Dubai, Riyadh and Manama. The acquisition at an undisclosed sum will see Crayons Communications merge with YAAP.
YAAP has been actively scouting strategic acquisitions in the digital content and media landscape across GCC. Crayons Communications adds key markets to YAAP’s existing footprint across three countries and seven cities. YAAP is currently developing solutions suites pertaining to Web 3.0 and the Metaverse.
Atul Hegde, Founder of YAAP, pointed out that the company has been actively looking to expand its presence in the UAE in particular and the GCC region as a whole. “After we created an expansion framework for the Middle East with a hybrid approach of strategic acquisitions and in-house capacity building, Crayons Communications was the first company that crossed our mind. Its operational longevity in the region, its portfolio of over 150 clients and 250 projects will help to fast-track our aspirations in the Middle East. The acquisition comes at the right time and gives us a great platform to bring our services in influencer marketing and performance media to this part of the world.”
Hegde added that Crayons has a good foundation of established clients that will help them quickly ramp up their services across the region. “We want to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services. Going forward, as the markets correct globally, it presents us a great opportunity for more such acquisitions in this region,” he added.
Crayons Communications boasts over 14 years of market presence in the Middle East with over 250 successful projects, and about 150 clients. Kunal Lalani, Founder & Chairman of Crayons Communications Group, commented, “While we have been working together on projects before , this acquisition seals our relationship formally with YAAP. I’m confident it will create more opportunities for our team in terms of their own career growth and all our clients will benefit from a wide array of new services that will get launched here.”
YAAP has been on a growth trajectory in recent months, having expanded its market footprint and offerings.