UAE Ministry of Economy launches ScaleUp franchise program with Emtiyz
The UAE Ministry of Economy launched the ScaleUp Franchise program in partnership with Emtiyz. The program is part of phase II of The Entrepreneurial Nation.
The ScaleUp Franchise program will be implemented in two phases. The first phase will last for eight weeks and can include 25 SMEs, while the second phase lasts for six months and aims to ensure the full readiness of participants in franchising. It is included in one of the tracks of the ScaleUp program, which is part of one of the three main pillars of The Entrepreneurial Nation.
H.E. Abdullah Ahmed Al Saleh, Undersecretary of the Ministry of Economy, affirmed that the Ministry will continue to provide support for entrepreneurship and startups in the country by developing its partnership with the government and private sectors. This will help enhance the capabilities of entrepreneurs and owners of SMEs and ease their access to growth and business expansion opportunities.
H.E. added, “The ScaleUp Franchise program aims to develop the internal operations systems of SMEs in the country in the field of franchising, support their capacity and provide them with expertise and knowledge so that they are ready to benefit from the global systems of franchising, in a way that supports their expansion and investment plans in the local, regional and global markets.”
The Ministry of Economy, in cooperation with the ‘Emtiyz,’ has established a set of eligibility criteria for selecting SMEs to participate in the program. Most notably, companies wishing to joing must have a commercial license in the country, including free zones, and that the company's project achieved profits during the last fiscal year, the signing of the mutual investment contract for 10 years and attend all training courses.
The ScaleUp Franchise program will provide companies with all legal, operational, and financial services related to international franchising systems, by obtaining legal advice and specialized training courses, in addition to providing a 10-year marketing support for brands, which helps them to attract investors and launch new branches locally and globally.
Emtiyz has more than 24 years of experience in the field of franchising. It is also a service provided by the Mohammed Bin Rashid Establishment for SMEs Development to empower and qualify local and regional companies on franchise systems. It has expertise in all areas of franchising, including the provision of franchise contracts that comply with regional laws and intellectual property rights.