Short leisure breaks to drive 38 percent increase in visitors to KSA by 2024
Visitors to Saudi Arabia are predicted to increase 38 percent from 15.5 million in 2019 to 21.3 million by 2024, according to new research by Colliers International, commissioned by Arabian Travel Market (2020), which takes place at Dubai World Trade Centre from 19—22 April 2020.
This increased demand will be driven by an increasing number of GCC residents wishing to visit the kingdom on short city or mini breaks. It will also be bolstered by business travelers extending work trips to explore the Kingdom’s expanding tourism offerings or attend one of the many sporting or cultural events. Underpinning this trend, the data from Colliers revealed that over 21.3 million visitors were estimated to visit the country by 2024.
In line with growing tourism numbers, the global hotel industry has gained a renewed interest in Saudi Arabia with a number of international and regional brands looking to expand their presence across the Kingdom.
According to the latest data from STR, 79,864 hotel rooms are expected to be added to the Kingdom’s existing inventory by 2025, with the majority of rooms (34,270) in Makkah, followed by Jeddah and Riyadh with 14,525 and 11,632 new rooms, respectively.
Following the introduction of the new tourist visa, which allows visitors from 49 countries to apply for an e-visa or receive a visa on arrival – the Kingdom has developed a two-phase tourism strategy in line with Vision 2030.
Phase one – 2019-2022 – will focus on attracting first-time visitors to discover Saudi Arabia, in particular, its pristine beaches, deserts, mountains and heritage sites such as Dir’iyah as well as its packed calendar of sporting and cultural events. While, phase two – 2022-onwards – will focus on the full development of giga projects such as NEOM and the Red Sea Project.
Turning to outbound tourism, Saudi Arabia’s outbound tourism market is expected to reach over US$ 43 billion by 2025, according to the latest data from Renub Research. While family holidays currently dominate the market, a rising generation Z population, who are heavily influenced by the image of a destination – whether it be gastronomy, adventure, culture or overall unique experiences, are expected to change this trend.
At ATM this year, the Saudi pavilion will occupy almost 2,300sqm of stand space this year, an increase of 20% compared to last year. ATM is considered by industry professionals as a barometer for the Middle East and North Africa tourism sector.