Procter & Gamble announces actionable insights at virtual AMA Sustainability Summit
Mita Srinivasan
10x Industry

Procter & Gamble announces actionable insights at virtual AMA Sustainability Summit

2022 Sustainability Actions includes the launch of 12 Pilot Programs over the next 12 months across Middle East, Asia Pacific & Africa

Announced during its Sustainability Summit, Procter & Gamble’s 2022 sustainability actions provide actionable insights to show its commitment to help protect and preserve nature across its Asia, Middle East and Africa (AMA) Operations. The program is built on the theme #ItsOurHome..

In a commitment to improving ecosystems - protection, conservation and livelihoods, P&G is committed to actively protecting nature, beginning with 12 pilot programs in 12 months across the AMA region to start its Forests for Good initiative, by planting trees that help improve local ecosystems. Piloting blockchain technology that increases traceability, the aim of the program is to better connect consumers with the impact they are having, by allowing viewability of the trees that have been planted. The company will continue its investments into programs to conserve landscapes, protect species and improve sustainable farming practices.

Another key area of focus is water conservation. By end 2022, 100 percent of P&G’s manufacturing sites located in high water stress areas including Jeddah and Dammam plants will develop a water stewardship action plan in accordance with the externally recognized Alliance for Water Stewardship standard. Across its AMA sites, the company has sourced/recycled a total of 0.4 billion litres of water per year from circular sources and will continue to improve moving forward.

The third area of focus is plant and consumer waste management. P&G AMA has qualified 100 percent of its plants to Zero Manufacturing Waste to Landfill. This includes the Middle Eastern P&G manufacturing plant in Jeddah and Dammam in Saudi Arabia where NO waste goes to landfill

P&G is also committed to comprehensively work to reduce consumer waste by investing in packaging innovation across brands as well as collaborating with external stakeholders on piloting waste infrastructure interventions across several of its markets.

P&G also shared that as part of its Global Ambition 2030 Goals, P&G in Asia Pacific, Middle East & Africa is already demonstrating progress on using alternative energy sources. The company has a diverse portfolio of renewable energy projects and plans to continue developing new approaches based off locally available resources.

P&G President for Asia Pacific, Middle East and Africa, Magesvaran Suranjan, said "At P&G we are deeply committed to actively protecting our planet, our home. We are proud to announce our 2022 actions for the region, which align with P&G’s Global Ambition 2030 Goals. Through our Sustainability Summit for the region, we are enrolling all 17,000 of our employees to embed Environmental Sustainability as a core part of their business priorities.”

For P&G Forests for Good in the AMA region, the company has partnered with EcoMatcher to pilot their blockchain technology to increase transparency, together with local conservation organizations in each country where they are starting this journey.

These regional declarations are the latest by P&G, who is putting its weight behind being a Force For Good and a Force for Growth. By 2030, P&G is committed to making a difference, including ensuring our global operations are becoming carbon neutral for the decade.