Oman’s Amouage expands to Dubai
Mita Srinivasan
10x Industry

Oman’s Amouage expands to Dubai

Luxury brand grew 600 percent in ecommerce revenues in last half of 2020

Amouage, the Oman-born luxury fragrance house, is expanding its business operations with the opening of an office in Dubai, United Arab Emirates. The Amouage Dubai office, based in Dubai Design District will become one of its global hubs for business development and technological services, supporting the momentum of innovation driven by the Amouage Perfume Manufacture and Creative Studio in Muscat, Oman. The office will also support the company’s existing business and expansion into new markets in Europe, Middle East and Africa.

The expansion follows the remarkable momentum shown by Amouage with a strategic turnaround, initiated at the end of 2019 that drove Amouage's total fragrance sales by over 15 percent during the last two quarters of 2020, while e-commerce revenues grew by over 600 percent, increasing the house's market share across all regions.

Marco Parsiegla, Chief Executive Officer at Amouage, added: "In a context that remains uncertain, we are starting 2021 with confidence and with a renewed ambition. Having a dynamic sales office in a vibrant and connected location will put us in the best position to support our partners and build our business in the long-term. At the same time, it also ensures we remain undeterred from our commitment to creative integrity, craftsmanship and quality at the Perfume Manufacture and Creative Studio in Muscat, thereby further strengthening our desirability with perfume connoisseurs."