New experiential hospitality group launches with a strong pipeline of F&B ventures
Dubai-based serial entrepreneurs, Hassan Ballout and Hani Doueik, have announced the launch of their latest venture, Limestone Lab, with a vision of introducing new and innovative hospitality concepts to the UAE social and dining scene. The formation of the company was sparked by the passion of the two founders, backed by their extensive hospitality expertise.
With the notion of “re-imagining” hospitality experiences, Limestone Lab is set to roll out a line-up of unique concepts to the market between 2021 and 2023, with a disruptive approach to the traditional brick-and-mortar models. The company’s pipeline of bespoke F&B venues promises to be innovative and cultural, offer interactive experiences, socially-elevated ambiance, paired with culturally-infused cuisines and themes.
Limestone Lab will also bring together a team of prominent designers, architects, hospitality experts to create thoughtfully designed properties located in unexpected destinations. All the venues will be unified by a common goal: to create spaces and experiences that hold lasting memories, according to a statement from the company.
Ballout, CEO of Limestone Lab, is most known for his recent position as Chief Growth Officer for Seven Management, where he launched and managed Seven Sisters and Antika Bar in Dubai. Ballout has in addition co-created and rolled out 12 virtual restaurant brands in Dubai, Abu Dhabi, Kuwait & Saudi Arabia, including Tawook Nation, Luca, Japang and Vigilante. Doueik, as the Co-Founder and COO of Limestone Lab, brings over a decade of experience in consulting multiple international brands within creative advertising and digital solutions, as well as managing and founding successful F&B outlets in Lebanon.
Speaking on the launch of Limestone Lab, Ballout said: “The F&B market in the UAE has always been accompanied by an upbeat level of social interaction, whether with friends, family or new acquaintances, and we have made this the foundation of Limestone Lab. This has motivated us to conceptualize a series of awe-inspiring social and dining venues that will bring people together under one roof to enjoy unforgettable experiential, cultural and dining experiences.”