Facebook adds GIPHY to Instagram team
GIPHY is one of the largest GIF sites on the internet, offering tools for creating, sharing, and remixing GIFs. Facebook has already relied on GIPHY’s API for sourcing GIFs in its apps for years. Instagram, the main Facebook app, Facebook Messenger, and WhatsApp all already work with the service. According to a post on Facebook on the acquisition, 50 percent of all of GIPHY’s traffic comes from its apps, with half of that coming from Instagram alone.
Facebook also announced that GIPHY will continue to operate its library (including its global content collection), and we’re looking forward to investing further in its technology and relationships with content and API partners. People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs; and GIPHY’s creative community will still be able to create great content.
Numerous services currently rely on GIPHY’s API for supplying GIFs, including Twitter, Pinterest, Slack, Reddit, and more.