Emaar launches virtual The Dubai mall in partnership with Noon
Mita Srinivasan
10x Industry

Emaar launches virtual The Dubai mall in partnership with Noon

Retailers can showcase their stores on the virtual store with noon.com to complete order fulfillment

Emaar Malls has partnered with noon.com, to open The Dubai Mall virtual store that will support its retailers and the community to address the unprecedented challenges from the COVID-19 situation. Retailers at The Dubai Mall can soon become a part of The Dubai Mall virtual store, hosted on noon.com. Customers will be able to visit the virtual store and shop their favourite brands, make their purchase choice online, and have the purchases delivered to their homes by noon across the UAE.

Through the partnership with noon.com, the online marketplace with a strong distribution and delivery network and fulfilment centres, The Dubai Mall is creating a viable and relevant retail channel for retailers across multiple categories that adds to the convenience and wellbeing of customers. Noon.com will also undertake extensive marketing of this new initiative.

The Dubai Mall is also facilitating customers to use another online asset of Emaar Malls, Namshi.com, to enable online purchases. This further illustrates the collaborative and innovative approach by Emaar Malls to support the retailers.

The store to door solutions by Emaar Malls serve as a free, safe, cash-less and convenient delivery service, daily throughout the UAE, which will support the community, easing any concerns of their wellbeing whilst social distancing is in place.

To be part of the virtual store, tenants at The Dubai Mall only have to opt-in to this service from noon.com and Namshi, and the e-commerce platforms will work with the retailers to take their inventory and stores online.

According to an Emaar Malls spokesperson, the new, proactive initiative aims at supporting the retail sector, the community and the nation, to tide over the challenges following the Covid-19 situation.