ekar launches car subscription in Saudi Arabia
ekar has activated its car subscription within its ‘Self-drive Super App’ across Saudi Arabia in partnership with some of the largest car rental companies in the Kingdom. Car subscription is launching its services in Riyadh, Dammam, Jeddah, Mekkah, Taif, Abha, and Jaizan in its first phase. After success in UAE, it is now poised to bring its subscription leasing expertise to Saudi Arabia and target an anticipated $2.5 Billion USD car rental and leasing market, according to Mordor Intelligence.
ekar’s subscription leasing offers its customers the convenience of having a personal car without the costly commitment of owning a car. Subscription cars are door-delivered, come with the convenience of insurance, maintenance, roadside assistance with the options that the vehicles can be switched, traded up, or returned at any time.
Vilhelm Hedberg, founder of ekar, said, “ekar Saudi Arabia carsharing experienced a spike in demand for longer-term bookings during the pandemic, especially with female drivers who choose ekar as their ‘first car solution’. Launching subscription leasing is a perfect solution for our 100,000 users in the Kingdom. The marketplace is nascent in Saudi Arabia, and the combination of subscription leasing with carsharing will make ekar the only App in the market that offers the entire vertical of self-drive from per minute carsharing to multiple months subscriptions.”
ekar partners with some of the world’s largest car rental companies and connects fleets to renters. Its integration with CarPro allows ekar to ensure that the availability of any car is only a click away, avoiding painful declines due to car shortages in the rental car space. In a world with car shortages, optimizing fleets is the key to success, and ekar Mobility OS allows a seamless subscription leasing experience with guaranteed car availability.
ekar has serviced more than 250,000 customers, and booked 1.5 million trips in the UAE and Saudi Arabia. ekar is now taking on the global automotive subscription services market, which is set to surpass USD 40 billion by 2026 and is launching in Thailand, Malaysia, Turkey, and Egypt over the next 12 months.