Café Isan launches micro franchise opportunities
Mita Srinivasan
10x Industry

Café Isan launches micro franchise opportunities

Thai street food venue’s micro franchise scheme will help with a fully kitted out, ready to operate Thai street food cart for AED 200

Café Isan, a Thai street food and tea bar restaurant, has launched a micro franchise scheme, which will help those who qualify to take charge of a fully kitted out, ready to operate Thai street food cart – at a location of their choice to be proposed during the application process. As part of its community initiative and in support of its customers, co-founder Chef New offer them the opportunity to become accomplished street food vendors representing Café Isan.

The mini- franchise includes single item carts, no cooking experience is required as Chef New will fully train all successful applicants will receive training, cookery training and support from Chef New and the Café Isan team, along with the chance for the highest-performing food cart annually to win a trip to Thailand’s Isan region.

The choice of location for the cashless carts is down to the franchisee, but Cafe Isan is calling on property and landowners, mall managers and other forward-thinking venues to step up and offer a vending space to these new-era entrepreneurs.

Co-founder Lisa Knight explained, “We’re looking for passionate people with drive, ambition a solid work ethic and a little business acumen – but most of all, we want to help some of our most entrepreneurial customers who first and foremost, love Thai food, and secondly, have perhaps fallen on tough times as a result of the pandemic. Those with space, such as retail site owners - where one of our carts might fit are asked to get in touch, as we’d love to place carts where they are needed, and even help bring new customers to some different places across Dubai.”

Café Isan will support all the carts by acting as a centralised kitchen, providing ingredients and sauces, not only to ensure the distinctive Café Isan authenticity is maintained, but for the sake of consistency and safety.

The JLT Cluster B-based outlet will also waive upfront license fees, covering the cost of the actual cart/kiosk, refrigeration, equipment, POS system, training with Chef New, branded packaging, hygiene and safety certifications, fire extinguishers and blankets (where required), packaging and even initial food/ingredient costs. In addition, the scheme really enables people to get started with their own cart by covering Dubai municipality permits, public liability and workmen’s insurance, legal and accounting fees.