Breakbread to democratize social dining
Hatch & Boost Ventures ADGM, a joint venture between Crescent Enterprises and hatch & boost, has announced the launch of BreakBread, a foodtech startup on a mission to reinvent the supper club scene. BreakBread provides customers with an entryway into supper club dining through a platform that is already home to over 100 vetted hosts with diverse menus to try across the UAE.
While making supper clubs more accessible to customers, a key objective of the platform is to act as a launchpad for foodpreneurs to scale their supper club businesses. By registering as a host on BreakBread, foodpreneurs who have a passion for cooking will be able to generate exposure, grow their customer base and have access to marketing through a network that attracts foodies everywhere. These hosts undergo a simple, frictionless, vetting process which qualifies them to become hosts while ensuring their homes are prepared to welcome diners that are coming to have a wonderful time, eat delicious food, connect together and have fun.
Speaking to SME10x, Dalia Lachine, Co-Founder and CEO of BreakBread, pointed out that the platform is a launchpad for foodpreneurs to scale their own supper club businesses. This means that anyone who has a passion for cooking and hosting authentic, intimate experiences - be that a chef or a food enthusiast - will have the opportunity to host their own social dining experience via the platform.
She added, ““In order to contribute to the growing diversity and exciting food scene that has emerged in the UAE and wider MENA region, our vision for BreakBread is to facilitate the connection between foodies and foodpreneurs to enjoy unforgettable experiences and cross-cultural immersion. These foodpreneurs who would otherwise be faced with multiple barriers to entry, such as lack of available spaces for lease, or lack of financing, will now be able to generate exposure, grow their customer base and have access to a network that attracts their target audiences.”
Breakbread currently has more than 100 hosts from all across the UAE, with plans to expand to the wider MENA region within the next year, starting with Saudi Arabia and Egypt markets. As the company moves into those markets, it will begin vetting and onboarding more hosts within those local communities to further scale the reach of its platform.
According to Lachine, the MENA region’s food scene is currently growing in diversity, and thriving. Now that dining-out is back on the rise, the offline food services market is expected to reach $70 billion in 2025. At the same time, consumers today are looking for more authentic and memorable experiences over just good food, and because of this, the supper club scene in the UAE has become a prominent subculture of dining.
“Until today it has been quite exclusive. However, more consumers are actively seeking these kinds of personalized experiences with more diverse options, and more foodpreneurs are seeking the opportunity to host them,” commented Lachine. “BreakBread will help create new income streams for passionate foodpreneurs who will contribute to further growing and diversifying the food services industry across the region, while making the supper club scene more accessible to everyone.”
Breakbread wants to digitize and democratize social dining experiences. There is a level of personalization when it comes to attending these events because they are meant to foster human connection and cross cultural immersion in a cozy and safe environment, pointed out Lachine.
“At BreakBread, we’re all about protecting the intimacy of social dining & home cooked food, while simply making that exclusive social dining experience more accessible. Customers who get on the platform can choose from a wide variety of social dining options and diverse cuisines, all curated by talented hosts who create authentic, live dining experiences, while also telling a story about the origin of the food, and the culture it stems from.”