B2B e-marketplace, Tradeling, leverages digital economy to go live
Mita Srinivasan
10x Industry

B2B e-marketplace, Tradeling, leverages digital economy to go live

Buyers and suppliers can register for free and with no commission until the end of 2020 to support them through the Covid-19 crisis

Tradeling, an e-marketplace focused specifically on business-to-business (B2B) transactions in the Middle East and North Africa (MENA) region, is now live. The venture, led by start-up veteran, Muhammad Chbib, as Chief Executive Officer, and Mohamed Meabed as Chief Technology Officer, focuses on unlocking the value of the digital economy and creating a vibrant e-marketplace for businesses across the MENA region and beyond.

Tradeling brings several key value propositions starting with easy access between suppliers and buyers, with a rich product upload and management. It also assures a safe digital marketplace, where sellers are offered support for onboarding as well as high standards of customer service. All suppliers on the e-marketplace are verified ensuring trust in operations. Further, by facilitating communication between buyers and sellers, Tradeling operates to the highest standards of transparency. With several exclusive products, it brings in-depth industry knowledge that will support its customers.

Muhammad Chbib said, “With Tradeling, we are delivering on the vision of the leadership to accelerate non-oil trade through a future-oriented, tech-driven e-marketplace. We connect global suppliers with demand from the MENA region, offering a wide range of products. SMEs and procurement managers in the region will now have seamless access to the global marketplace, ensuring that they achieve the highest levels of operational, logistical and cost efficiency. We are creating a vibrant new digital ecosystem, focused on strengthening the UAE’s reputation as a global trade hub.”

Tradeling focuses on the online trade of Food & Beverages as the core vertical as well as Office Supplies. A wide range of products by global suppliers are already showcased on the platform, assuring more cost-effectiveness for buyers in the MENA region. In the coming months, categories such as Beauty Products, Electronics & Accessories, Apparel, Industry Materials, Machinery and others will be added.

Tradeling plans to expand its footprint to Saudi Arabia and other regional markets and will also look at strengthening its operations in other core markets. The venture has also gained strong interest from venture capitalists, financial institutions and large investors, notably from Saudi Arabia and the region, to expand its operations.

Until the end of 2020, global and regional suppliers as well as MENA based buyers can register on Tradeling free of charge and with no commission highlighting its focus on supporting companies during the ongoing Covid-19 situation. To ensure a reliable and smooth trade process, Tradeling also provides logistics, legal and financing solutions.