Anghami partners with Addmind to launch new entertainment venues in Dubai & Riyadh
Anghami has partnered with Addmind, the region’s market leader in hospitality to launch Anghami Lab. The new entertainment venue that aims to be the first to combine both online and offline worlds, bridging digital and traditional entertainment, will feature a lounge, stage and studio where creators can experiment by co-creating music inspired by both Arabic and international cultures to be performed in the venue. The resulting music will be made available exclusively on Anghami. The app itself will provide unique features complementing both experiences.
The first venue will open in Dubai in early 2022. Following the Dubai launch, Anghami Lab will launch in Riyadh, Jeddah, Cairo, Beirut and other global cities such as London, New York and Los Angeles.
Eddy Maroun, co-founder and CEO of Anghami, commented: “We are excited to partner with Addmind to create this unique, transformational experience for our users. Addmind is a leading expert in conceptualizing and operating hospitality spaces, and this is a great opportunity to further reinforce the value we provide digitally to be converged offline in a unique user-to-guest experience.”
Tony Habre, CEO of Addmind, added: “Anghami is more than just a streaming platform, they have elevated the value of the music industry in the Middle East as a whole. Anghami Lab is an amazing and unique concept that embodies our rich Arab culture with an international twist - which we are thrilled to bring to fruition and scale.”
Anghami recently announced it expects to become a publicly traded company via a merger with Vistas Media Acquisition, a special purpose acquisition company.