Anghami acquires Spotlight to venture into offline and virtual entertainment
Anghami has acquired Spotlight Events, making it Anghami's arm for live events and concerts, including offline activities and activations to further expand Anghami's footprint in the music and entertainment ecosystem while unlocking synergies and opportunities between the physical and digital worlds.
The strategic partnership will enable Anghami to unlock opportunities between artists and brands, enriching music fans' experiences with exclusive access to private concerts, VIP lounges, meet & greets and backstage access, in addition to attending concerts either offline or streamed through their devices. While Spotlight Events will provide a stage for artists to perform and reach their audiences offline, Anghami's technology will bridge the gap between the offline and online worlds by providing access to exclusive concerts through its live video streaming capabilities and creating immersive experiences through AR and VR.
Eddy Maroun, Co-founder and CEO of Anghami commented, “Our vision is to expand from music streaming to a fully integrated entertainment platform that meets our goal of building our own unique category that no other provider can compete with. This partnership will allow us to deliver unique experiences to our users while giving artists a stage to perform and reach their fans physically and virtually.”
Maroun added that Spotlight and Anghami Lab are among a number of initiatives the company plans to develop as new business extensions to accelerate our growth and improve margins while widening the gap with its competitors.
Maher Khawkhaji, Founder and CEO of Spotlight added, “Anghami is the largest music platform in the MENA region with an incredible number of users and a unique network of partnerships that, once connected to Spotlight, will open doors to amazing opportunities. Our offline expertise, complemented by Anghami's reach, data and technical capabilities, is the perfect recipe for success. We look forward to being part of this dynamic team and unleashing the incredible potential to bring the best to music fans, artists and brands and take entertainment to the next level.”